Have you heard of polyvore.com? With this online tool, you can create visual shareable wishlists and fabulous fashion spreads a la Lucky magazine. Apparently, you have to create an account to participate, and any items you import and 'sets' you create are made available to the public. I am not quite sure who profits from this, but it is certainly a brilliant tool to capture people's information and monitor their purchasing desires. It's market research meets Web 2.0. I must investigate this further.
Polyvore has a legal page a mile long. I am almost afraid to post a post from Polyvore here. But it says, "You may display images of sets from the Website on other websites for non-commercial use, provided that you do so with the embed code provided by Polyvore." I think I have complied with the regulations.
One disturbingly popular object: the Starbucks Double Chocolate Chip Frappuccino. What? Look at how many outfit 'sets' the Frappucino accessorizes. This outfit is accessorized with a Frappuccino and a phone.
Oy. But interesting, nonetheless.
hi :) thanks for writing about polyvore. We will see what we can do about the legal page (it is a pretty standard one but we can see your point about it).
ReplyDeletePolyvore team
Thank you very much for reaching out! I am pleased you found my blog.
ReplyDeleteHello,
ReplyDeleteI think you should be aware that Polyvore is supporting and allowing the theft of artists' work. I'm not calling anyone a thief here but I do think it should be something considered when supporting a site like this. To see the reaction in just a couple of artists communities to the theft of their work see here:
http://www.etsy.com/forums_thread.php?thread_id=5438619&page=1
http://www.redbubble.com/people/crokuslabel/journal/265893-urgent-image-thiefs-in-action