A blog about all things fashion designer, including seeking art in daily life, appreciating great design, and discovering the pleasing nuances in the urban landscape. I also blog about architecture, interior design, contemporary art, accessories for the home, shopping in NYC, tips for looking good in layers, bargain finds, and my own private musings on the stop-start nature of the creative process.
4.09.2008
wonderbloc does wonders
Wonderbloc, your online personal tour guide to boutique shopping in New York City, is getting a lot of well-deserved buzz of late. Brainchild of investment banker and shopping enthusiast, Scott Lee, Wonderbloc is an attractive, easy-to-navigate Website that showcases 16 neighborhoods and 325 stores. Shoppers can use the site for free to study the many boutiques, survey the neighborhoods, and plan their shopping sprees. Boutiques benefit from the "strength in numbers" concept of Web marketing: an online community equals more links in, more original page views, and more potential conversions. There are also opportunities for boutiques to collaborate on neighborhood trunk shows and fashion shows to drive customers to their actual stores.
According to WWD, Lee recently added an e-commerce option for boutiques, which will bring in some revenue for the site. The rest of Wonderbloc's list of shared-resource services are amazingly free. There is an editorial section that highlights boutiques, products and "Fashionistas" analyzing "native looks" by brand, as well as individual customizable store listings that include three photos and a link to their site. So far, about 90 stores have claimed their listings. Lee also offers customer relations management and e-mail marketing services. He certainly is doing wonders for the small business community.
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