mister softee is too much of a softy

Exhibit A: corner of 6th Avenue and 40th Street, right near Bryant Park

The battle for advertising space continues in every marketable square foot of the Big Apple. See Exhibit A, above. Do you think it is right for the Subway sandwich board to encroach on Mister Softee's retail frontage like this? I think not. Mister Softee should learn to assert himself a bit. Don't you think?