i am a fashion designer. gee
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee




are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
the girl who ate everything
queens eats
(into) the fray
funky finds
style document
gowanus lounge
far too cute
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.





h fredriksson runway at the soho grand

The show was sponsored by Budweiser, as you can see from the crowns.

The calm before the throng. I got there early. It was so peaceful
because no one arrives on time. Nor does the show start on time.
But that is to be expected. I love the garden party chairs arranged in perfect rows.

And on every garden party chair, a gift bag. Who doesn't love a nice perk?

I had quite the nice afternoon at the H Fredriksson Spring 2008 runway show at the SoHo Grand Hotel yesterday. Fashion shows bring a funny crowd. There were lots of people doing their darndest to get a seat and get a gift bag. The cloying smell of bragging and bubble gum was in the air. Is bubble gum popular again or something? Everywhere I go lately, people are chewing like cows.

Anyway, I was pleased with my seat on the aisle in the B-2 section. I examined my booty while I waited. On my seat was a bottle of Budweiser, a bottle of Fiji water, two hair products by Joico and two makeup products by Jane Iredale, all sponsors of the venue. I got very excited and then unexcited by the makeup freebies. Nude lipstick and deep plum matte eyeshadow, neither of which are my shades. If the colors were reversed, then yes. Add a little shimmer to both, then yes, perfect. I remain excited about my hair products. The Fiji, always refreshing. The Budweiser, no comment.

When at last the show began, 29 looks strutted down the runway with flutter sleeves all aflutter in shiny silk charmeuse. Helena Fredriksson's Spring 2008 collection very much continued the stories and shapes she created for Fall 2007 with an emphasis on billowing volumetric dresses (18 of the 29 looks were dresses), presented in a straight-forward manner, un-layered and lightly accessorized with a cropped jacket, belt or necklace here and there.

We saw lots of volume in the sleeves, in the body, or in the cascading neckline, and sometimes all at once. But the drape of the lightweight fabrics Fredriksson chooses, especially when paired with an unstructured belt to create definition at empire waist, makes the volume work in a delicately flattering, figure-emphasizing way. Similarly, her volumetric tops when paired with high-waisted bottoms -- hi shorts, hi pants and high-waisted pleat skirts and poof skirts -- also created that delicately feminine and appealing empire waist silhouette. Of the bottoms Fredriksson presented, the inverted-pleat A-line skirts in shimmer fabrics were my favorite. All in all, a creative nicely-executed collection by this Brooklyn-based designer.

Photographers at the end of the runway testing their shots.
Little do they know the models won't turn around, stop
and make the sign of the Nestea Plunge.

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