more web tracker stats

I must admit, I am a bit of a statistics enthusiast. Did you know that Nielson/Net Ratings can measure "visitor to buyer conversion rates" on e-commerce sites? Now those are interesting metrics! Below, an excerpt from a piece I found on searchenginewatch.com:


by Danny Sullivan, Editor-In-Chief
August 22, 2006

The Nielsen/NetRatings MegaView Search reporting service measures the search behavior of approximately 500,000 people worldwide. These web surfers have real-time meters on their computers which monitor the sites they visit. This metered information is compiled to produce NetRatings results. Below are statistics about searching from NetRatings provided to Search Engine Watch:

Share Of Searches: July 2006

The chart below shows the percentage of online searches done by US home and work web surfers in July 2006 that were performed at a particular search engine. Internal site searches, such as those to find material within a particular web site, are not counted in these totals. The activity at more than 60 search sites makes up the total search volume upon which percentages are based -- 5.6 billion searches in this month.