i am a fashion designer. gee
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee




are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
the girl who ate everything
queens eats
(into) the fray
funky finds
style document
gowanus lounge
far too cute
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.





amy bengston

I am in love with a certain necklace by Amy Bengston. The Egg Necklace. Hint! It has everything I like in a necklace: dark wood, silver, a birdie, and a carouche-like shape. And guess how I found her? I clicked through from a blog ad (on indieshopping.com)! Yes I did. And I said I never click through on a blog ad. Never say never. Oops, there I said it again. And why did I click through? (This is for all of you who love to study metrics.) Because the product presented was eye-catching and already something I like. The ad was graphically pleasing and showed the product. Actually, I first clicked on "Designer Interviews" from IndieShopping's e-newsletter, because the topic appealed to me.

How many (c)licks does it take to get to the center of the TootsieRoll? (The TootsieRoll here is meant to represent the product, in this case, the Amy Bengston Egg Necklace, and the clicks, steps in the Conversion Funnel.)
Three clicks.

Back to Amy Bengston. Naturally I want to wear two necklaces together, exactly as the ad showed it. Not because I am easily manipulated by advertising (which I am, but don't tell anyone), but because the two necklaces look so nice together! Maybe I should put a donation button on my blog, as is so chic nowadays, asking strangers for donations. Afterall, I said I would never do that either.

The 'temporary charitable fund' could be shamelessly called the

Buy Elaine
The Egg Necklace

The Nest Necklace
by Amy Bengston

Goal: $210.00 plus shipping.

Would you care to send a dollar or two my way?

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Anonymous Elaine said...

Amy Bengston herself, after reading my post, has generously offered me a 20% discount, making the new Fund Goal: $168.00 + shipping. Gee, that was nice of her.

11:22 AM  

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