i am a fashion designer. gee
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee




are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
the girl who ate everything
queens eats
(into) the fray
funky finds
style document
gowanus lounge
far too cute
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.





elaine talks to ylli

After writing about my impressions of YLLI, the beautiful loft boutique in Williamsburg which recently won "Best New Brooklyn Boutique" by New York Magazine, I wanted to know more about the creative force behind the store: owner, Fetije Madzuric. Her store is devoted to exciting, luxurious and directional fashion collections including selections from over 70 designers in womenswear, menswear, denim, childrenswear, and accessories including shoes, bags, belts and jewelry. I was so happy to interview Fetije, and learn more about her background in fashion and how she developed her eye. I have included links and photos [courtesy of YLLI] from the store's Website, so you can get a visual and start planning your shopping trip. Our conversation, via e-mail, follows:

Talk about your buying philosophy and/or vision for the store.
FM: As buyer, you try to separate your personal style and emotion from the buying process but it’s nearly impossible to do. Personal taste will always be a factor in buying. I tend to lean toward cleaner lines and silhouettes but with twist or attention to special details. I always go with my first instinct…if I like it instantly then it’s in…if I debate and mull over a piece then it’s usually out. I figure if I debate over an item then a customer will too.

EP: How long have you been in the fashion business?
FM: I’ve been in fashion for 12 years. I’ve always wanted to be in the fashion industry. I went to a fashion college and my first job was as a sales associate for Bloomingdale’s. The majority of my career has been in the fashion offices for Bergdorf Goodman and at Bloomingdale's. At Bergdorf's, the focus was more on women’s fashion and at Bloomingdale’s it was in men’s fashion. Bergdorf’s was a peek into a world of fabulous fashion, and at Bloomingdale’s I fell in love with the men’s fashion industry. Both of those positions (unknowingly!) gave me a great foundation to do what I’m doing now. A huge focus for me is finding new resources, and a large part of my job for these stores was doing just that.

EP: Who are your top-selling women's clothing designers? Please name the items too and include links to your site where possible.
FM: My assortment is constantly changing…but one of my top selling lines is Vince. The Tie Front Jersey Dress [1.] has done very well this season. Sunshine & Shadow, a local Brooklyn Designer, has also been amazing. The Snaps Dress [2.] is a favorite. Crispin & Basilio, a new designer, has been wonderful…especially the Drawstring Top [3.]. And Tony Cohen, also a new designer for us. This [Deep V-Neck Dress, 4.] sold out so quickly. (We also had it in off white but that sold out completely.)

EP: Name 2-3 hot trends you will capitalize on for Spring/Summer 07.
FM: Dresses…all types of dresses have been great…they’re easy and care-free. Perfect for the summer. Organic…we carry a line called Loomstate which is 100% organic cotton and it’s been awesome. Consumers are definitely becoming more socially conscious.

Thank you so much, Fetije. As a fashion designer, I am particularly interested in your story. It is also a huge treat, information-wise, to learn your takes on the trends and what's selling. Readers, please note: every Saturday in May, YLLI will host special showings of Brooklyn designers. Consult YLLI's Website, or call the store for the latest information.

482 Driggs Avenue (at N 10th Street)
Brooklyn, NY 11211
L train to Bedford
click here to see photos of the store

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Blogger Fashion Weakley said...

I love Ylli! I've been a devoted customer of theirs for at least a year now. I always go back to browse the transient merchandise. And the sales girls are just dolls, so helpful and fun. They make you feel relaxed and at home; very excited about clothes, but not pushy about a sale.

11:05 PM  
Blogger Daniela said...

I absolutely love dress #1. Great find. I just started a shopping blog. It's really new so I'd love you to check it out at blog.like.com

4:38 PM  

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