comme des garcons goes mass market

Thanks to my friend Megan, who love-love-loves masstige* and has been know to wait in long lines to grab up key pieces-for-less by her favorite designers, I just found out this juicy tidbit: avant garde Japanese designer, Rei Kawakubo of Comme des Garcons will be the next designer to collaborate with H&M. According to an article in The Daily Telegraph, the collaborative line"will be launched at the opening of the chain’s second Tokyo store at the beginning of November, followed by other major flagship stores, including London, a few days later."** Now that is a daring aesthetic to take mass market.


*Marketing term defined as prestige for the masses. See Wikipedia for more.
**Upon reading the news, Megan had this to say, "WOW. I am soooo waiting in line come November (depending on the collection, but she's so cool)."