i am a fashion designer. gee
     
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee

 

 

 

are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site
elaineperlov.com

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'
Awards

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
brownstoner
racked
coutorture
the girl who ate everything
coutorture
queens eats
(into) the fray
stylefinds
funky finds
style document
stylefinds
gowanus lounge
far too cute
modish
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

inspiration
furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.

 

 

 


4.10.2008

hussein chalayan and puma make a deal

Puma's current "Retrieve-Retain-Revive" window


Now that Hussein Chalayan has become Puma's new creative director, as announced in WWD on February 29, it will be curious to see how the brand and stores evolve. Chalayan, avant garde fashion designer known for pushing the envelope (and also known for the envelope jacket Bjork wore (Post, 1995)), will design "all product categories -- footwear, apparel and accessories -- for Puma's Sport Fashion and lifestyle categories ... to be sold in select Puma stores, key concept stores, and shop-in-shops worldwide."

I paid a visit to the Puma store in Union Square, and had some fun speculating about what fixtures would be retained and what would be revived.



Retain: These display shelves, although a little bland, are similar in shape to the microchip elements on this dress from Chalayan's Spring 2007 Collection. The shelves just hang there doing nothing, however, unlike the dress, which morphs into different shapes ever so slowly.

Revive: In addition to the morphing, which is a really nice effect, we would like to see the shelves shoot lasers, like these dresses appear to. (The secret is Swarovski technology!)



Retain: Micro-stadium seating in the back of the store. The chalkboard wall is not really high-tech enough for Chalayan's tastes though.

Revive: Convert the space into a stadium-seat skirt like the one pictured here, and have models paint over the chalkboard in a performance piece that would ultimately be converted into a video loop and projected on the wall as a hologram.



Retain: The register area is all wrong, no matter how you slice it.

Revive: Change the imposing and uninviting corrugated steel to a material that is translucent and light-emitting, like the dress shown here from Chalayan's Spring 2007 Collection. Get rid of the boxiness, and opt for more inspiring organic forms, like circles. This dress could be used as the model for the new register area. Wouldn't you rather ring up your purchases in this environment?

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