i am a fashion designer. gee
     
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee

 

 

 

are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site
elaineperlov.com

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'
Awards

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
brownstoner
racked
coutorture
the girl who ate everything
coutorture
queens eats
(into) the fray
stylefinds
funky finds
style document
stylefinds
gowanus lounge
far too cute
modish
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

inspiration
furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.

 

 

 


5.23.2008

the malia mills event at in good company

Malia and Carol Mills at In Good Company Monday evening.


I responded the second after the email was sent out on April 24th. A special In Good Company Members-Only Event: Malia and Carol Mills, the sister duo behind famed swimwear company, Malia Mills, will speak about their business and their home-grown success story. RSVP ASAP, as attendance is very limited.

At this past Monday's event, I was like a bobble-head doll, nodding in recognition the entire time Malia and Carol Mills spoke about their 15 year-old swimwear brand, Malia Mills. Having been with my clothing brand for about the same amount of years, there were many similar situations I experienced, in terms of business growth, bumps in the road, problems to solve, decisions on wholesale and trade shows, and even coincidentally, design philosophy. I remember reading about Malia Mills years ago in Women's Wear Daily. When I was doing "Modular Dressing" where each item was conceived of as a sculptural separate that could be mix-matched into the collection in numerous ways, Malia Mills was doing item-based bathing suit tops and bottoms which also could be mix-matched to achieve an optimal fit, mood, or interesting texture combo. Sympatico!

And so, on Monday evening, having been very well-fed by organic catering company, Fancy Girl Table, I sat in the front row next to my designer friend Diana, nodding with her in agreement at Malia and Carol's experiences with overstock, with retailers, with trade shows, with customers, with cash flow, and with tough decisions about how to grow the brand. The grace with which Malia and Carol seemed to handle the bumps in the business were inspiring. I admit to getting choked up at one point, overcome with their total humanness (is the only way I can describe it) towards their employees and customers, and their passion for their endeavor.

Whenever I attend an In Good Company event, Amy Abrams and Adelaide Fives always deliver on their mission statement, connecting me with an energetic group of women entrepreneurs, supercharging my productivity, and putting me in touch with a way to connect to myself that is outside of myself. In essence, I always learn a lot, and feel more glad to be me.

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