i am a fashion designer. gee
     
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee

 

 

 

are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site
elaineperlov.com

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'
Awards

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
brownstoner
racked
coutorture
the girl who ate everything
coutorture
queens eats
(into) the fray
stylefinds
funky finds
style document
stylefinds
gowanus lounge
far too cute
modish
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

inspiration
furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.

 

 

 


4.29.2009

rob bryn and shoemarket

The image Rob Bryn selected for his final email. A Rockwell.


I like that Rob Bryn is featured on Racked today. I like that Racked has featured this master email writer/shoe salesperson quite a lot actually. Today is Rob's last day at Shoe Market and he has announced he will not continue writing the newsletter. Here is an excerpt from one of my favorites, dated 11/24/08, "A Million Things on Sale - Victor Frankl - Happy Holidays". Check out Racked for theirs.

Dear Friends and Family,
"For the highest readability, start your letter with a short sentence."

That's the advice of Constantcontact, the program I use to make these e-mails. I will have you know, New Yorkers, that I don't like the idea of people opening my e-mails and not reading them because they're too long. I have adopted precision and simplicity as my personal creedo.

Also, they're won't be any pictures in this e-mail. We have so many shoes on sale, including 30% off select women's boots that it would be impossible to show you even a fair fraction of them and not waste your time like reading big books at ancient libraries.

And, the Holidays are upon us. Have you ever read Viktor Frankl's, "Man's Search for Meaning." It's delightful. Full of ideas that Viktor came up with while he was busy surviving the Holocaust. He talks about the passage of time, our perception of it and hope. Are you full of hope? Time is flying by. 2008 is almost over. Let us enjoy what time is allowed us.

In that spirit, we're having a Holiday / Launch Party for our collaboration with Jeffrey Campbell. Have you gotten a pair of our shoes yet? Cooked up right here at Shoe Market in Brooklyn, New York. We're very pleased with how they came out, thank you Jeffrey, and they've been selling very well. Even our old, ex-employee Martin said he like them, picked up a pair and said, very earnestly, it was touching, said, "I like girls wearing cute shoes."

[...]


I wrote right back:
This is a wonderful and bizarre email. I love it. Funny, I am just writing copy for a holiday e-blast myself.

(But it was nothing like his.) Truly unique. Good luck Rob Bryn, whatever you will be doing next, where ever you will be doing it.

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1 Comments:

Anonymous Anonymous said...

Yes, it is kind of amusing. The typos and grammatical errors in the newsletter excerpt are quite glaring though.

3:15 PM  

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