i am a fashion designer. gee
click here to maximize your minimalism!

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click here to view my favorites from the archives. gee




are you a fonts enthusiast? a typophile?
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find the beauty on your daily walk! take time to notice the details of your landscape.
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there is nothing like seeing a great handbag in action.
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plastics are our future. how can you resist plastic? it is so shiny and pleasing. I have a penchant for plastics.
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chronicling my quest for the one true
Greek Cup
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have you ever noticed the similarity between nyc fire call boxes and benevolent Kannon, goddess of mercy?
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every design, fashion and art magazine I read lately features some important directional artist making big contributions to their genre. and where do they live? brooklyn!
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who says there are no more 'new ideas' in art and design? the newness is in the juxtaposition.
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this is how I really get things done. with my little green co-worker/task-master.
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my clothing & accessories design
east-meets-west minimalism

my site

the look
dressy utilitarian

my concept
useful, economical, modular pieces that can be mix-matched in numerous ways (because why can't fashion be useful and lasting? I think it can!) So I say Maximize your Minimalism!

Satin Karate Belt featured in Dec 06 Real Simple

Voted Best Designer 2006 Style Bakery
'On the Rise'

Daily Buss Feature

Luckymag.com Feature

in the blog press
midtown lunch
the girl who ate everything
queens eats
(into) the fray
funky finds
style document
gowanus lounge
far too cute
ethereal bliss
couture in the city
independent luxe
decor 8
funky finds
urban socialite
lady licorice
high fashion girl

more press...

furniture (especially chairs from the 50s and 60s), uniforms, repeating patterns, menswear, Oscar Niemeyer, traditional Japanese architecture, the Rimpa School and Ogata Korin's 8-Point Bridge, Matisse, bromeliads, succulents and other waxy flora

particular loves
bamboo, coral, moss, woodgrain, silhouettes & other cut-outs, plastic, low-resolution images, the photo copier, off-registration prints, Max Ernst's Lunar Asparagus, NYC fire call boxes that look like Kannon, Fauvist color sense, the Noguchi Museum, pretty much all of Abstract Expressionism

magazines of current interest
Domino, Elle Decor (British), ARTnews, Art in America, Wallpaper

favorite heel style
the wedge, but a sleek modern interpretation

second favorite
the stiletto

current shoe obsession
alas, the sneaker. (because I live in nyc and walk a ton!) but not too sneakery of a sneaker. more of a sneaker disguised as a shoe, like a mary jane style or a high-tech looking black one with a metallic accent. how about Royal Elastics? I must go try some on. I really like the non-sneakeryness of their styles.





the special from miss softee was delicious!



The Special! My special. "Whatchamacallit!" as she called it.
Soft serve chocolate ice cream, choco dip,
and salty peanut butter-filled pretzels.

A few weeks ago, I got to be the lucky 400th follower of Miss Softee's Twitter feed. And to commemorate the occasion, I got to sample the daily special today, a kind gift of Miss Softee. And let me tell you, it was deeeeeelicious. Today's Special: Watchamacallit. A chocolate soft serve cone dipped in chocolate and then smothered in salty peanutbutter-filled pretzels! What could be better? I can't think of anything.

While Miss Softee served other customers, I got some stealth shots of her operation. Pretty sweet. And then we got to chatting. It seems that Miss Softee is not "quitting" the ice cream biz as the media has suggested. As she claified for me, "the Mr Softee franchise is a seasonal business. The permit expires for the season at the end of September." Simple as that. So she'll be back next year! How did Miss Softee get into this particular business? She answered an ad on Craig's List. Neat.

Check Miss Softee's Twitter Feed to find out where she'll be serving each day. Until the end of the month.

Here's some of our Twitter conversation, for your escapist reading pleasure.

I think I just became @miss_softee 's 400th follower. An honor, to be sure. Would love to try the potato chip covered choco dip cone.

@elaineperlov -- you sure did! totally making me smile! next time you stop by, specials on me.

@miss_softee What, really??? That is way cool. I very much want to try the potato chip choco dip. Very much!!! Thanks!!

@miss_softee is it ok if i get my special in another week? i sort of gave up sugar for 2 weeks. i am totally looking forward to it!!

@elaineperlov -- not a problem. just make sure it's before the 25th or you'll have to wait 'til next year!! that's when I stop serving.

@miss_softee, I am ready for you this week. When is the choco dip potato chip cone to be featured? I will totally be there.

@elaineperlov -- not sure when/if I'll be doing potato chip choco dip this week, but today's special is also salty and sweet!!

@miss_softee I just saw! Whatchamacallit! I think I will be paying you a visit in the next 2 hours!!!

@elaineperlov -- looking forward to your visit! be sure to let me know it's you!! :)

@miss_softee I was going to pack my stickers today, and forgot. Will come by, but will come back tomorrow with some stickers for you.

Miss Softee herself!

The permit which does not permit ice cream all year.
Silly. I'd rather have ice cream than soup. Wouldn't you?

Due to franchise rules, apparently Miss Softee can't customize the
outside of her truck. But she can (temporarily) decorate the inside!
You'll just have to follow her Twitter Feed until
the end of the month to know where she'll be.

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