polyvore

Have you heard of polyvore.com? With this online tool, you can create visual shareable wishlists and fabulous fashion spreads a la Lucky magazine. Apparently, you have to create an account to participate, and any items you import and 'sets' you create are made available to the public. I am not quite sure who profits from this, but it is certainly a brilliant tool to capture people's information and monitor their purchasing desires. It's market research meets Web 2.0. I must investigate this further.

Polyvore has a legal page a mile long. I am almost afraid to post a post from Polyvore here. But it says, "You may display images of sets from the Website on other websites for non-commercial use, provided that you do so with the embed code provided by Polyvore." I think I have complied with the regulations.

One disturbingly popular object: the Starbucks Double Chocolate Chip Frappuccino. What? Look at how many outfit 'sets' the Frappucino accessorizes. This outfit is accessorized with a Frappuccino and a phone.

Oy. But interesting, nonetheless.